It’s an ultimatum of who knows who the longest! It’s got a crunch not a crisp bite to it. It literally goes crunch crunch crunch as you bit into it. I’d say crunch factor is what attracts you the most to it. Slightly spicy which rolls of the tongue but nothing the average 7 yr old won’t be able to handle depending on which continent you’re from. The after taste isn’t my favorite though as it has a packagey after taste in the back of your throat. Kind of reminds me of when companies don’t ship out their products on time and large shipping containers and trucks are loaded parked on the side exposing these crisps to delayed periods of heat.
INGREDIENTS: Potatoes, Sunflower Oil (25%), Rapeseed Oil, Salt & Vinegar Seasoning. Salt & Vinegar Seasoning contains: Flavouring, Dried Vinegar, Salt, Acid (Citric Acid), Sugar, Potassium Chloride, Yeast Extract.